EXHIBIT 01
The First Fold, 2026
Eyebrow
THE VISIONARY Before the first fold.
Q: Why did it take so long to launch a cloth this simple?
The world built zippers. Then velcro. Then plastic. We kept adding parts and forgot to ask why. The Fold subtracts the snap, the strap, the tape, the residue. What's left is fabric that holds itself.
The world built zippers. Then velcro. Then plastic. We kept adding parts and forgot to ask why. The Fold subtracts the snap, the strap, the tape, the residue. What's left is fabric that holds itself.
Selena R.
FOUNDER & CREATIVE DIRECTOR